Anabelle Colaco
03 Jul 2025, 18:16 GMT+10
PARIS, France: L'Oréal is making a fresh play in the booming premium haircare segment with a new acquisition. The French beauty conglomerate announced this week that it has signed a deal to acquire Color Wow, a fast-growing brand known for its frizz control and curly hair products.
The move aligns with L'Oréal's broader strategy to expand its footprint in high-end haircare — an area that has seen rapid growth both in online channels and professional salons. While the company did not disclose the financial terms of the deal, the acquisition is expected to strengthen its position in one of its fastest-rising categories.
Haircare was L'Oréal's second fastest-growing segment in 2023, behind only fragrances. The company has said it is targeting more innovation and product development in this space, responding to increasing consumer demand for specialised solutions tailored to individual hair types and conditions.
Color Wow, which operates in the United States and the United Kingdom, is widely recognised for its performance-driven formulations and focus on textured hair.
Get a daily dose of Mexico Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Mexico Star.
More InformationPARIS, France: France is taking stronger steps to reduce smoking. A new health rule announced on Saturday will soon ban smoking in...
VILNIUS, Lithuania – A growing body of research suggests that selectively restricting a single nutrient in our diet could have profound...
HANGZHOU, July 3 (Xinhua) -- A line had already formed by 10 a.m. outside a restaurant named La Vita in Italia in Qingtian County,...
Three of the eight personnel on board survived, authorities report A military helicopter deployed under an African Union (AU) peacekeeping...
Major General Mikhail Gudkov reportedly died after a Ukrainian missile strike on a field HQ, according to reports The deputy commander-in-chief...
Major General Mikhail Gudkov reportedly died after a Ukrainian missile strike on a field HQ The deputy commander-in-chief of the...
LONDON, UK - Lawmakers in the United Kingdom have voted overwhelmingly to proscribe the direct-action group Palestine Action as a terrorist...
DHARAMSHALA, India: The Dalai Lama is set to address a significant three-day conference of Buddhist leaders this week, coinciding with...
WASHINGTON, D.C.: In a significant ruling last week, the U.S. Supreme Court upheld a Texas law requiring age verification for users...
ISTANBUL/PARIS/BRUSSELS: As searing temperatures blanket much of Europe, wildfires are erupting and evacuation orders are being issued...
VENICE, Italy: Over the weekend, hundreds of protesters marched through the narrow streets of Venice to voice their opposition to billionaire...
PARIS, France: France is taking stronger steps to reduce smoking. A new health rule announced on Saturday will soon ban smoking in...